As apart of an experiential information design paper I rebranded the ear drop brand Cerumol to make the information clearer to the person reading it. Creating hierarchy and bringing the most important information to the front for the customer.
The original packaging was very hard to read and all the information was listed plainly and the important things weren't bolded or made more obvious. my objective was to make using the medicine easier and not having too many repetitions of the same information which makes it harder for the person using it to understand.
I even redesigned the middle pamphlet to make the design more cohesive, and changing some of the language to make things easier to understand.
